We offer marketing consulting and strategy development for small to mid-size companies. What does that mean? It means if you want to grow your business we’ll give you our best opinions, expertise, research insights, and tangible results.
Give us your goals and problems and we’ll help you solve them. We are pretty creative, and REALLY persistent. Non-quitter types and kind of data-hounds too. Not that we love spreadsheets or anything, but we know how to use them, along with plenty of useful cloud-based tools so we can connect with just about anyone anywhere.
Pretty stuff. Some of the time – because we can build ‘stuff’ that looks good. Other logistical things we’re pretty good at: building brand and community, keeping up with online techno-trends, social networking, web presence, event planning, and media campaigns.
Our knowledge base is especially extensive in financial services sectors – retirement planning and advice, retail banking, and big-box benefits. We also know a thing or two about talent management business issues. DOL rules and guidelines? Got that covered. SEC regulations. ERISA. Yep, we know that too. And if there’s a specialized language you speak that we haven’t picked up yet – we’re quick studies.
Did we mention how much we enjoy working with our clients and building lasting relationships – even friendships? Our key accounts have been with us for over a decade. We’ll even SnapChat with you if you want.
Start-up, small, growth or mid-size headed upward … no matter where your company is on the growth curve, to be successful you know you need a solid marketing plan – even if you don’t yet have an in-house marketing staff, or any marketing resources at all.
You’ve come to the right place. MarketUP provides thoughtful, powerful marketing strategies and full marketing services for small business-to-business companies like yours. We’re working on making them mid-size B2B successes. Taking the same strategic view of your business objectives as if you were a Fortune 500 company, we create a strong marketing program to help you reach your business goals. Ask our clients – we get results.
A good-size public company outside D.C. Why do they work with us? Well, we started as a marketing consultant and PR representative to an HR testing company named Brainbench back in 2004. They were acquired in 2007 by another talent measurement group named PreVisor. We bid for the PR work against NYC agency Cohn Wolfe – and were the lucky winners. Our relationship with PreVisor continued until their M&A with SHL in 2010. And you know what?? SHL retained us too. Marketing contributions, events – including their annual client conference called LINK. 2008, 2010, 2011, 2013, 2014. You’ll never believe what happened next… SHL was acquired by CEB in the summer of 2012. And yep. We still work with them. A true privilege.
Another decade-old relationship started in the Bay Area in 2005. Dr. Charles Handler, a respected and widely quoted I-O psychologist, asked us to help him get his name out there with his Buyers’ Guide to Online Assessment. We’ve been running his website and PR ever since. He just made an appearance on CNBC After the Bell. He’s also a multi-talented artist, car restoration hobbyist and proud New Orleans resident/business owner. Charles is a blast to hang out with.
A pioneering leader in the field of online investment advice for retirement, and 1999 start-up that survived the dot.bomb era, to become one of the top providers in their field. They brought us onboard in 2004 as their marketing and PR arm, because in a former life some of us had worked with them in the late 1990’s and knew the formidable legal lingo. They now serve more than 7 million individuals and manage more than $12 Billion in assets of people’s retirement money. We love them. They’ve been through 3 brand iterations – each one expansive – and are poised to take the retail world by storm.
A lovely referral from a former client brought us to the attention of this 40+ year old Dayton, Ohio based sales assessment company. They asked us to develop a PR strategy to complement their marketing and sales goals. We produced white papers, case studies and event support for three years until their achieved goal – acquisition in February 2015. Goal accomplished. And we wish them the best.
We have plenty of other stories. Send a note, give us a call, drop a tweet or comment on Facebook. We are happy to schedule a call or a meeting to discuss where it is you want to go.